Best Practices of Industry
on our experience with leading companies, we utilize an STM framework
that focuses efforts and leads to quick results. The most successful
companies in developing and launching new products are able to embrace
two very different, but complementary concepts: Do It Right, Upfront
and Try It, Fix It.
It Right, Upfront is the first stage of developing
strategies and plans for new products aimed at satisfying customer needs.
We assist our client management teams to develop a speed-based strategic
direction, focused on customer-centered innovation. We help them select
products and develop roadmaps matching overall resources, to winning
It, Fix It is adapting and iterating product development
programs to optimize product performance, quality and cycle time in
a dynamic environment. This process involves tracking against schedules
and making real-time decisions to adapt to a constantly changing environment.
In addition, tight partnerships with customers and suppliers with quick
iterations provide accelerated product introductions.
key to Integrating and Balancing
these concepts is found in strategies employing fluid parallel product
development processes, cross-functional / empowered product teams, and
a bi-modal mindset balancing conflicting program needs. In achieving
this balance, STM companies are able to accelerate the product development
cycle while maintaining flexibility to respond quickly to an ever-changing
of this framework is supported by specific practices of leading STM
companies. The model, coupled with CDP's proprietary benchmark survey,
provides tangible metrics of how a company is performing versus leading
companies and identifies major STM opportunities
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